Helping to scale recycling of flexible plastic packaging

Formed by leading consumer packaged goods (CPG) companies, USFFI exists to help demonstrate that flexible packaging can be successfully sorted, processed, and returned to the supply chain—when the right economic supports are in place.

We provide direct operational funding to materials recovery facilities (MRFs) and plastic reclaimers to help advance a financially sustainable system for handling flexible packaging. At the same time, we work alongside peer initiatives so that efforts are aligned and duplication is reduced across the broader circularity landscape.

USFFI will help enable real-world operations that are recycling flexible plastic packaging at scale—aiming to provide a critical demonstration of what's possible when the economics are addressed.

Close-up of a person's hand holding a partially unwrapped chocolate bar with crispy rice cereal on top.
A man is standing next to a blue recycling bin on a driveway in a suburban neighborhood. The background features trees, a grassy lawn, a sidewalk, and a parked van.

Our Objective

USFFI’s mission is to create a replicable model for the curbside collection and recycling of flexible plastic packaging in the U.S.—beginning in California. Our primary goals are to:

  • A hand holding a pie chart with a percentage symbol, indicating financial or statistical analysis.

    Strengthen

    MRFs and reclaimers with financial support as they manage the economics to sort, process, and reclaim flexible plastic packaging.

  • Illustration of a handshake with three lines above indicating emphasis or agreement

    Support

    the development of responsible, domestic end markets for consumer flexible plastic packaging.

  • Four dark blue jigsaw puzzle pieces arranged to form a square on a black background.

    Complement

    other investments in sorting and processing infrastructure, while avoiding duplication of efforts.

  • Icon of a suspension bridge with water underneath.

    Bridge

    near-term operational success to longer-term policy solutions, like EPR, by showing the system can work today with the right funding and collaboration.

  • Illustration of a lightbulb with gears surrounding it, symbolizing ideas and innovation.

    Establish

    the conditions for scalable, long-term circularity by addressing the missing links in today’s recovery value chain.

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